Subaru sorry about the partnership with Toyota

Subaru sorry about the partnership with ToyotaRear-wheel drive coupe, developed by Toyota and Subaru, may adversely affect the image of the latter. In an interview with Automotive News reported export Director Fuji Heavy Industries, which owns Subaru, Matt Nagato (Mat I).On the joint development of a new rear-drive platform of the Japanese company announced back in 2007. Automakers are planning to start production based coupe in 2010. The car will be sold under the Toyota brand, and under the trademark Subaru, and technical stuffing of both machines is the same, under the hood will be installed "Subaru" boxer engines with a displacement of 2.0 - and 2.5 liters. Differences will only become apparent in the exterior of the machine.Corporation Fuji Heavy Industries positions belonging to her the Subaru brand as a world leader in the production of all-wheel drive vehicles. In the event of a rear-wheel drive model, which also will be a clone of the Toyota, Subaru runs the risk of ruining its reputation."We can lose our historic market niche. A potential hazard exists. We have to thoroughly think through marketing strategy," said Nagato.According to the top Manager, the simplest solution for Subaru would be to completely abandon claims to the new model, allowing Toyota to solely sell refreshed sports car range -. However, this is unlikely. The only way for Fuji Heavy Industries will attempt to differentiate their own coupe version of the car which will be sold under the Toyota brand. In this case, we can only pray that clients have not forgotten what actually is a Subaru," said he.auto.lenta.ru23.04.2008.



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